Following the resounding success of last year’s inaugural National Fish and Chip Day, NEODA is delighted to announce that Fish & Chip lovers across the UK are coming together again to celebrate the nation’s favourite dish on Friday, 3rd June 2016. National Fish & Chip Day 2016 is set to be even bigger than last year as it brings together everyone involved in creating this iconic British dish; from Fish & Chip shops, pub chains, restaurants, retailers, to the fisherman and farmers who provide the sustainable and natural ingredients needed to create this family favourite. Middleton Foods are supporting this event by advertising free of charge on our huge 7.5m tall x 5m wide, fully illuminated digital advert located outside the Middleton offices, between junctions 8 and 9 on the Northern edge of Birmingham, alongside the M6 motorway. A prime location of the busy M6 which sees 4 million cars pass by each month. Ryan Baker comments “Middleton Foods are very pleased to support this event as we are proud of our batters which consistently produce the perfect fish and chips, not just perfect for National Fish & Chip Day but perfect every day”. We also do a gluten free batter – free from gluten but not from taste!