Middleton Foods revamps Rooster’s brand with cluckin’ hot new look!

Middleton Foods revamps Rooster’s brand with cluckin’ hot new look!

Middleton Foods, the UK’s leading supplier of premium chicken coating systems, has revamped its hugely successful chicken breading brand, “Rooster’s”. With a fresh new look, Rooster’s now epitomises a contemporary, modern brand representative of the fried chicken phenomenon which has driven the boom in the UK’s chicken shop scene.

Speaking about the re-launch of Rooster’s, which brings the brand in line with the more edgy and modern chicken shop chains we know and love, Ryan Baker, Sales Manager, Middleton Foods comments:

“What better way to celebrate the success of Rooster’s – which has become a staple in the Middleton Foods portfolio since launching over twenty years ago – than with a re-brand that sees us embrace and reflect the tremendous popularity of the UK fried chicken scene. Chicken shops are trendy and we’re leading the charge in the premium chicken coating revolution, investing in NPD which doesn’t just meet the standard, it sets it; so separating Rooster’s from our core range presents us with a huge opportunity to further grow our business, which is really exciting.”

Rooster’s is quite different to the standard Middleton Foods offering and is a unique brand in its own right. Keeping its existing colour palette to ensure brand recognition, but with a new vibe to modernise the brand, the new Rooster’s logo is clean, simple and stylised to reflect the heritage behind it and make Rooster’s now more suited to a contemporary demographic and the explosive uplift in the market.

Click here to view the new website https://bit.ly/4h4iN8

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Middleton Foods revamps Rooster’s brand with cluckin’ hot new look!

Middleton Foods, the UK’s leading supplier of premium chicken coating systems, has revamped its hugely successful chicken breading brand, “Rooster’s”. With a fresh new look, Rooster’s now epitomises a contemporary, modern brand representative of the fried chicken phenomenon which has driven the boom in the UK’s chicken shop scene.

Speaking about the re-launch of Rooster’s, which brings the brand in line with the more edgy and modern chicken shop chains we know and love, Ryan Baker, Sales Manager, Middleton Foods comments:

“What better way to celebrate the success of Rooster’s – which has become a staple in the Middleton Foods portfolio since launching over twenty years ago – than with a re-brand that sees us embrace and reflect the tremendous popularity of the UK fried chicken scene. Chicken shops are trendy and we’re leading the charge in the premium chicken coating revolution, investing in NPD which doesn’t just meet the standard, it sets it; so separating Rooster’s from our core range presents us with a huge opportunity to further grow our business, which is really exciting.”

Rooster’s is quite different to the standard Middleton Foods offering and is a unique brand in its own right. Keeping its existing colour palette to ensure brand recognition, but with a new vibe to modernise the brand, the new Rooster’s logo is clean, simple and stylised to reflect the heritage behind it and make Rooster’s now more suited to a contemporary demographic and the explosive uplift in the market.

Click here to view the new website https://bit.ly/4h4iN8

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