Below are the key messages we will be putting out; please could you retweet and share our posts on all social platforms and use the messages below in your own Tweets and Facebook and Instagram posts. Please include the #nationalfishandchipday hashtag in all posts.
The following are suggestions to go out each Friday in the run up to the day, but please do post more frequently throughout the week if you want to.
In 4 weeks’ time, just before the nation comes together to celebrate one national treasure, The Queen, as she celebrates her platinum jubilee, we will be celebrating another…Fish and Chips! #nationalfishandchipday
Fish and chips shops have always been at the heart of every community. They fed the nation through two world wars, the pandemic and despite challenging times have continue to do so. Let’s show them how much we appreciate them as we come together on #nationalfishandchipday. Where’s your favourite chippy?
It’s Fryday! Best day of the week and only TWO weeks until #nationalfishandchipday. To celebrate we have a very special competition! Insert competition details
Hurrah! It’s only ONE week until #nationalfishandchipday. How do you have yours? Salt and vinegar, mushy peas, curry sauce, gravy? Tell us where in the country you are and what makes the perfect chippy tea
Please could you like and share our daily posts and where possible post every day on your own platforms with a countdown to the big day
Today is #nationalfishandchipday! How and where are you celebrating the best day of the year? Share your photos with us!
Below is a short guide to getting the most from your social media in the run up to National Fish and Chip Day. If you need any additional guidance or help, please do get in touch and we will be happy to help.
TOP TIPS FOR USING FACEBOOK
Add pictures – as with Twitter you can engage with your audience by using pictures. Post pictures of a busy Friday night, customers eating fish and chips or your latest fish delivery arriving.
Website – if you have a website make sure you put a link to the website onto Facebook.
Be reactive – don’t forget to like and also comment on other people’s posts
Competitions – another great way of getting new customers. If you have some budget, you can pay to boost a competition post on Facebook so it reaches a wider audience.
NEODA will be running competitions so keep an eye on what we are doing
TOP TIPS FOR USING TWITTER
Don’t forget to follow us on twitter: @neoda-oils
Official Hashtag: #nationalfishandchipday
Topic Hashtags: #fishandchips #fryday #frydays
Imagery – On National Fish and Chip Day why not change your banner to an official national Fish and Chip day banner which can be downloaded from our website
Tweet a picture– a picture is worth a thousand words. Everyone loves seeing pictures and they are a great way of building a buzz and people love to share them.
Radio – everyone will be talking about National Fish and Chip Day so be sure to @ in your local radio station and also national radio such as @bbcradio2 or @bbcr1 or @absoluteradio
Competitions – another great way of getting new customers. If you have some budget, you can pay to boost a competition post on Facebook so it reaches a wider audience.
Hashtag – don’t forget to use hashtags # where you can e.g. #nationalfishandchipday #fishandchips
Run competitions & giveaways – post a picture of the NF&CD poster with “Share this pic today to go in a draw to win a free portion of fish and chips on #nationalfishandchipday”
Follow and engage: Follow your customers, follow people in your industry, follow your friends and follow
influential people. See what’s happening in your local town and engage with your local community
Like and retweet – when browsing through your newsfeed don’t forget to like posts and retweet the one’s you
really like. This is a great way of building engagement with potential customers.
Have fun – share some fishy puns and interesting facts – being social doesn’t have to be serious. You’ll find some in the toolkit on the website.
TOP TIPS FOR USING INSTAGRAM
DON’T FORGET TO HASHTAG!#nationalfishandchipday #fishandchips #fryday
BE “HUMAN” Instagram is the perfect tool to show the human side and personality of your shop, engage your audience as well as feature the individuals involved in your event.
Picture of the day/videos you could share a picture of the day on Instagram e.g. excited staff receiving the day’s delivery of fresh fish or preparing the batter or even a happy customer eating fish and chips! This is a great way of sharing a bit of insight into what goes on behind-the-scenes of a fish and chip shop or restaurant too.
You could also put a video up on Instagram, for instance show the best way to make batter, or fry a piece of cod.
Creating engagement – Very much similar to Twitter and Facebook. Use hashtags # and maybe run a competition on the best fish and chip photo. Ask people to send in their best photo of them eating fish and chips and then ask people to vote for their favourite picture.
Middleton Food Products Ltd,
655 Willenhall Road,
Willenhall,
West Midlands,
WV13 3LH