The biggest food awareness day of the year, National Fish and Chip Day, is back for its 7th year, on Friday 27th May 2022 and everybody should be shouting about it. NEODA believes it is really important this year more than ever and let’s face it; everybody needs a feel good day!

The industry has been hit hard over the past couple of years but it has been resilient, adapted and has bounced back with a bang. Following the humanitarian crisis in Ukraine, price increases are impacting everybody and we want to give the shops a well-deserved boost with this much loved day. It’s good to have an awareness day to promote ‘Brand Fish & Chips’ – it has always been a day to celebrate the entire sector and the valued part they play in their communities and this year is no different. It’s a day to generate goodwill amongst the local community and remind them why fish and chips is the nation’s favourite dish!

With only 4 weeks to go, we would like to ask for your support promoting the day through your social media channels.

Firstly, it would be great if you could change your social media header or profile images – attached are some graphics that are already the correct size so you just need to drop them in.

Facebook

  1. Go to your page
  2. Click the camera icon in the corner of your header image
  3. From the dropdown menu, choose Upload Photo
  4. Upload the relevant image from the attachment
  5. Save

Twitter

  1. From the Home screen, click Profile in the menu
  2. Click the Edit Profile button
  3. Click the camera icon on the header image
  4. Add image then gives you the option to add a photo
  5. Upload the relevant image from the attachment
  6. Save

Below are the key messages we will be putting out; please could you retweet and share our posts on all social platforms and use the messages below in your own Tweets and Facebook and Instagram posts. Please include the #nationalfishandchipday hashtag in all posts.

The following are suggestions to go out each Friday in the run up to the day, but please do post more frequently throughout the week if you want to.

Friday 29th April

In 4 weeks’ time, just before the nation comes together to celebrate one national treasure, The Queen, as she celebrates her platinum jubilee, we will be celebrating another…Fish and Chips! #nationalfishandchipday

Friday 6th May

Fish and chips shops have always been at the heart of every community. They fed the nation through two world wars, the pandemic and despite challenging times have continue to do so. Let’s show them how much we appreciate them as we come together on #nationalfishandchipday.  Where’s your favourite chippy?

Friday 13th May

It’s Fryday! Best day of the week and only TWO weeks until #nationalfishandchipday. To celebrate we have a very special competition! Insert competition details

Friday 20th May

Hurrah! It’s only ONE week until #nationalfishandchipday. How do you have yours? Salt and vinegar, mushy peas, curry sauce, gravy? Tell us where in the country you are and what makes the perfect chippy tea

Week commencing Monday 23rd May

Please could you like and share our daily posts and where possible post every day on your own platforms with a countdown to the big day

Friday 27th May

Today is #nationalfishandchipday! How and where are you celebrating the best day of the year? Share your photos with us!

Below is a short guide to getting the most from your social media in the run up to National Fish and Chip Day. If you need any additional guidance or help, please do get in touch and we will be happy to help.

TOP TIPS FOR USING FACEBOOK 

Add pictures – as with Twitter you can engage with your audience by using pictures. Post pictures of a busy Friday night, customers eating fish and chips or your latest fish delivery arriving. 

Website – if you have a website make sure you put a link to the website onto Facebook. 

Be reactive – don’t forget to like and also comment on other people’s posts 

Competitions – another great way of getting new customers. If you have some budget, you can pay to boost a competition post on Facebook so it reaches a wider audience. 

NEODA will be running competitions so keep an eye on what we are doing 

TOP TIPS FOR USING TWITTER 

Don’t forget to follow us on twitter: @neoda-oils

Official Hashtag: #nationalfishandchipday

Topic Hashtags: #fishandchips #fryday #frydays

Imagery – On National Fish and Chip Day why not change your banner to an official national Fish and Chip day banner which can be downloaded from our website

Tweet a picture– a picture is worth a thousand words.  Everyone loves seeing pictures and they are a great way of building a buzz and people love to share them. 

Radio – everyone will be talking about National Fish and Chip Day so be sure to @ in your local radio station and also national radio such as @bbcradio2 or @bbcr1 or @absoluteradio 

Competitions – another great way of getting new customers. If you have some budget, you can pay to boost a competition post on Facebook so it reaches a wider audience. 

Hashtag – don’t forget to use hashtags # where you can e.g. #nationalfishandchipday #fishandchips

Run competitions & giveaways – post a picture of the NF&CD poster with “Share this pic today to go in a draw to win a free portion of fish and chips on #nationalfishandchipday”

Follow and engage: Follow your customers, follow people in your industry, follow your friends and follow

influential people. See what’s happening in your local town and engage with your local community

Like and retweet – when browsing through your newsfeed don’t forget to like posts and retweet the one’s you

really like. This is a great way of building engagement with potential customers.

Have fun – share some fishy puns and interesting facts – being social doesn’t have to be serious. You’ll find some in the toolkit on the website.

TOP TIPS FOR USING INSTAGRAM 

DON’T FORGET TO HASHTAG!#nationalfishandchipday #fishandchips #fryday

BE “HUMAN” Instagram is the perfect tool to show the human side and personality of your shop, engage your audience as well as feature the individuals involved in your event.

Picture of the day/videos you could share a picture of the day on Instagram e.g. excited staff receiving the day’s delivery of fresh fish or preparing the batter or even a happy customer eating fish and chips! This is a great way of sharing a bit of insight into what goes on behind-the-scenes of a fish and chip shop or restaurant too.

You could also put a video up on Instagram, for instance show the best way to make batter, or fry a piece of cod.

Creating engagement – Very much similar to Twitter and Facebook. Use hashtags # and maybe run a competition on the best fish and chip photo. Ask people to send in their best photo of them eating fish and chips and then ask people to vote for their favourite picture.