This Award is in recognition of our late CEO, Peter Hill and his passion for the fish and chip trade – particularly the development of new ideas and nurturing new businesses.
The Award reflects Peter’s commitment to raising standards and supporting the sharing of best practice through encouraging and developing new talent.
The Winner will receive a money-can’t-buy set of prizes, worth over £10,000, including:
Five Runners-Up will each receive £100 worth of Middleton Foods stock.
Who can enter?
Anyone new to the trade, whatever guise that may be – whether they’re brand new, have been working in the industry for a while, have just stepped into their first shop or they’ve left to try something else and come back to the trade.
What are we looking for?
We’re looking for somebody that wants to elevate themselves into a premium shop. It doesn’t matter where the shop is or whether it’s a humble takeaway or a full-service restaurant, we’re looking for someone that is willing to go on a journey to make sure that they’re doing things the right way and serving excellent fish and chips. It’s more important than ever that shops do everything right and quality is absolutely paramount. Ultimately, it’s about quality operators who want to make themselves better.
What has the individual or business achieved that is different and makes them stand out from the rest?
We’re looking for a newcomer to the industry – a business or individual – that stands out as passionate about their business, with a hunger for new ideas, who can demonstrate modern thinking and adoption of new ideas to grow their business; and who can illustrate why they’re the right person/business to win this Award.
We’re looking for innovative sales and marketing ideas, including new products that have been introduced and may include collaboration/partnership working, which has helped to achieve business objectives.
How to Enter
Entry is free to enter via the Middleton Foods website (click the above enter here button)
30th September 2023.
We’ve enlisted the expertise of three independent judges to pick the Winner – Fred Capel, Nigel Hodgson and Calum Richardson. All three judges are winners of the Fish & Chip Shop of the Year.
It will be a paper entry process and the winner will be announced in October 2023.
Closing date for the submission of completed entries is 30th September 2023.
All entrants will complete an online entry form, and submit a small selection of digital photographs and supporting documentation of the business entered if/where requested. It’s the responsibility of the entrant to ensure the completed entry form is submitted to the Middleton Foods website before the respective closing date. Entries received after the closing date will not be eligible for consideration.