This Award is in recognition of our late CEO, Peter Hill and his passion for the fish and chip trade – particularly the development of new ideas and nurturing new businesses.
The Award reflects Peter’s commitment to raising standards and supporting the sharing of best practice through encouraging and developing new talent.
Following its tremendous success last year, we’re delighted to announce that The Peter Hill Award is back and even bigger than before! The unique competition opens from 1st July 2024 to newcomers to the fish and chip trade, with a phenomenal £15,000 worth of prizes up for grabs, including:
Five Runners-Up will each receive two places at the KFE School of Frying Excellence and £300 worth of Middleton Foods stock.
Who can enter?
Anyone new to the trade, whatever guise that may be – whether they’re brand new, have been working in the industry for a while, have just stepped into their first shop or they’ve left to try something else and come back to the trade.
What are we looking for?
We’re looking for somebody that wants to elevate themselves into a premium shop. It doesn’t matter where the shop is or whether it’s a humble takeaway or a full-service restaurant, we’re looking for someone that is willing to go on a journey to make sure that they’re doing things the right way and serving excellent fish and chips. It’s more important than ever that shops do everything right and quality is absolutely paramount. Ultimately, it’s about quality operators who want to make themselves better.
What has the individual or business achieved that is different and makes them stand out from the rest?
We’re looking for a newcomer to the industry – a business or individual – that stands out as passionate about their business, with a hunger for new ideas, who can demonstrate modern thinking and adoption of new ideas to grow their business; and who can illustrate why they’re the right person/business to win this Award.
We’re looking for innovative sales and marketing ideas, including new products that have been introduced and may include collaboration/partnership working, which has helped to achieve business objectives.
How to Enter
Entry is free to enter via the Middleton Foods website (click the above enter here button)
Closing Date
30th September 2024.
Submission Requirements
Judging
We’ve enlisted the expertise of three independent judges again for 2024 – Fred Capel, Nigel Hodgson and Calum Richardson. All three judges are winners of the Fish & Chip Shop of the Year. In addition all 6 finalists will receive a visit from Nikki Williams KFE Field Sales Manager prior to the winner being decided.
It will be a paper entry process and the winner will be announced in October 2024.
www.middletonfoods.com/the-
Closing date for the submission of completed entries is 30th September 2024.
All entrants will complete an online entry form, and submit a small selection of digital photographs and supporting documentation of the business entered if/where requested. It’s the responsibility of the entrant to ensure the completed entry form is submitted to the Middleton Foods website before the respective closing date. Entries received after the closing date will not be eligible for consideration.
Middleton Food Products Ltd,
655 Willenhall Road,
Willenhall,
West Midlands,
WV13 3LH
