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The Peter Hill Award

The Peter Hill Award

This Award is in recognition of our late CEO, Peter Hill and his passion for the fish and chip trade – particularly the development of new ideas and nurturing new businesses.

The Award reflects Peter’s commitment to raising standards and supporting the sharing of best practice through encouraging and developing new talent.

The Winner - Oliver's Chippy

Introduction by Ryan Baker

The Judges

Fred Capel

Nigel Hodgson

Calum Richardson


The Winner will receive a money-can’t-buy set of prizes, worth over £10,000, including:

  1. £1,000 worth of Middleton Foods stock
  2. Design your own, “own label” batter – Middleton Foods factory tour and guided support to create your own bespoke batter mix
  3. 12 months Middleton Foods sales team/Batter Boys support
  4. Two places at the KFE School of Frying Excellence
  5. Two places on the NFFF Fish Frying course
  6. 1-1 ForkedUp training with Calum Richardson, for 3 months
  7. Two tickets to the Fish & Chip Shop of the Year Awards 2024 and drinks reception, with hotel accommodation and travel expenses (worth more than £750)
  8. Exclusive support on National Fish and Chip Day 2024
  9. PR/Marketing support
  10. Framed certificate                       


Five Runners-Up will each receive £100 worth of Middleton Foods stock.

Who can enter?

Anyone new to the trade, whatever guise that may be – whether they’re brand new, have been working in the industry for a while, have just stepped into their first shop or they’ve left to try something else and come back to the trade.

What are we looking for?

We’re looking for somebody that wants to elevate themselves into a premium shop. It doesn’t matter where the shop is or whether it’s a humble takeaway or a full-service restaurant, we’re looking for someone that is willing to go on a journey to make sure that they’re doing things the right way and serving excellent fish and chips. It’s more important than ever that shops do everything right and quality is absolutely paramount. Ultimately, it’s about quality operators who want to make themselves better.

What has the individual or business achieved that is different and makes them stand out from the rest?

We’re looking for a newcomer to the industry – a business or individual – that stands out as passionate about their business, with a hunger for new ideas, who can demonstrate modern thinking and adoption of new ideas to grow their business; and who can illustrate why they’re the right person/business to win this Award.

We’re looking for innovative sales and marketing ideas, including new products that have been introduced and may include collaboration/partnership working, which has helped to achieve business objectives.

How to Enter

Entry is free to enter via the Middleton Foods website (click the above enter here button)

Closing Date

30th September 2023.

Submission Requirements

  • Maximum of 5,000 words
  • Support material can be in any format, but not to exceed 20 x A4 sheets
  • Digital photographs


We’ve enlisted the expertise of three independent judges to pick the Winner – Fred Capel, Nigel Hodgson and Calum Richardson. All three judges are winners of the Fish & Chip Shop of the Year.

It will be a paper entry process and the winner will be announced in October 2023.

Terms and Conditions

The Peter Hill Award – General Rules
The Prize
There is no cash alternative.
No overnight accommodation and expenses will be provided unless stated as part of the prize.
Winners will be notified by email by 30th September 2023. 
The prize is non-transferrable and must be taken by 30th September 2024 or surrendered.
Entry to The Award is your acceptance of these rules.
The Promoter of The Peter Hill Award is:
Middleton Foods Ltd
655 Willenhall Road
West Midlands
WV13 3LH
All Award entries remain the copyright of Middleton Foods and can be used in publicity by Middleton Foods. Entries will not be returned.
Who can enter?
The Peter Hill Award is open to all newcomers to the fish and chip and foodservice businesses in the United Kingdom. 
This award is open to anyone who has opened a fish and chip business since January 2021 or taken over an existing business in the same period
Middleton Foods reserves the right to disqualify, at any time, any entrant shown to have provided false information. Persons who have been declared bankrupt or businesses that have been previously liquidated cannot take any part in the awards, or management of the awards, without the permission of the promoter. A Companies House credit check may be undertaken on businesses at any time throughout the awards process.  
Middleton Foods directors and staff members are excluded from entering the awards. 
How to Enter
Entry is free to enter via the Middleton Foods website: 


Closing date for the submission of completed entries is 30th September 2023.

All entrants will complete an online entry form, and submit a small selection of digital photographs and supporting documentation of the business entered if/where requested. It’s the responsibility of the entrant to ensure the completed entry form is submitted to the Middleton Foods website before the respective closing date. Entries received after the closing date will not be eligible for consideration.

We have three independent judges to pick the Winner: Fred Capel, Nigel Hodgson and Calum Richardson based on the judging criteria (passion for the trade, sales & marketing and innovation).
Judges will determine the Winner and five Runners-Up.
All winners of the Award in a respective year cannot promote or endorse any other related business as being a winner in this category. The Award is bestowed upon an individual business and should not be associated with other businesses or branches, belonging to the owner of a winning business.
Publicity for the Awards will be organised by Middleton Foods, and any press release embargoes set by Middleton Foods or their appointed Public Relations agency must be adhered to by all participating businesses. Photography submitted by entrants may be used by Middleton Foods for publicity purposes.
Sale of Business
If a business is put on the market for sale in the year of the Awards, between 10th July 2023 and 30th September 2023, it must be withdrawn from the competition immediately.
Current Winners
The 2023 Winner will not eligible to enter the same Award in 2024.
Winners’ Commitment
The Winner of an Award agrees to commit to supporting, promoting and publicising The Peter Hill Award and the fact they are a Winner, in the year after their victory.
Any changes to specific dates as detailed above will be notified on the Award website. All information is deemed to be correct at the time of publishing.
Results Announcement
All results will be publicised on the Award website only. The results are embargoed until Middleton Foods releases the results officially and media outlets breaking the embargo may find themselves excluded from future announcements.
The decision of the Judges is final and no correspondence will be entered into.